Willis Judd
Willis Judd specialises in Men's Jewellery, particularly titanium rings and bracelets. Following years of successful trading on Amazon and eBay with hundreds of happy customers, it was time to expand and set up a dedicated site at stylishtitanium.co.uk
Willis Judd needed a small e-store that clearly highlighted their products with room for future growth. The following are a few examples of how greything achieved this:
E-Commerce
As an e-store, clear calls to purchase are essential. All products are presented clearly with images and a description of the product and relevant information. A list of available sizes is presented followed by the price and the all important 'add to basket' icon. At this point an option is giving to continue shopping or checkout - a very familiar process for the millions that use top online brands such as Amazon.PayPal is a safe and increasingly popular to purchase online; as such this site has clear PayPal logos and is one of the main options available when at checkout.
Clear Structure
The site has a very clear navigational structure splitting the ring and bracelet section, after which all products (in the section) are currently displayed; while this may need to be adapted when the product range is expanded it currently gives the visitor a quick access to the entire range. A search bar is also featured throughout the site if someone quickly wanted to find anything made in Tungsten.Key (non-product) sections such as 'contact us' and 'testimonials' are also visible on every page on the navigational bar. These pages further reinforce that the business can be trusted and has a strong history of good customer satisfaction.
Page Titles
Pages are clearly and logically titled to include information unique to each ring plus the brand name, for example:Black Titanium Greek Key Ring | Willis Judd | Mens | 8mm
This helps with search engine optimisation and will be visible to anyone using the search engines; helping them decide if the page is what they are looking for; alternatively if the page said 'mens jewellery' or even 'untitled' it wouldn't be very useful.
Take a look yourself and click the following link to Visit Willis Judd's website
For more details on how greything can devlope a site for your business, contact us today.