Proton Cars
Proton Cars are a global car brand targeting the budget conscious consumer. The UK website needs to speak to it's niche audience clearly and lead them towards a clear call to action - to request a brochure and/or test drive.
greything has worked on all areas of the site to improve Proton's presence on search engines, the following are a few examples of this:
The Importance Of Titles
Pages are clearly and logically titled to include the Proton brand name, the subject area and the page subject, for example:Proton Cars | About Us | Lotus Engineering
Furthermore the sub-folders and pages are also named in a way that explains what the section and page features, for example:
about/history/jumbuck.php - leads to a page about the history of the Proton range, in particular it's Jumbuck model.
A customer is unlikely to type that url in directly, but if they wanted to know about the model, a quick search into a search engine would bring up the correct page because the search engine spiders can see that the page is relevant to what the person is searching on.
Fresh Content
Relevant content is regularly added, for example the News pages aren't left out of date. News stories are often 4 or 5 paragraphs long, explaining the new offer or new model; that's a lot of relevant content that the search engines love.New sections have been developed and added to improve the range of information available including the addition of a section detailing finance options and warranties - information that is often sought after when deciding upon a new car.
All of these improvements have had a positive effect on Proton's search engine optimisation. Click the following link to Visit Proton's website
For more details on how greything can improve your site, contact us today.